Doris Ngaju Website

HOW MIGHT WE….

DESIGN A DELIVERY SOLUTION THAT IS RELIABLE, EFFICIENT AND CONVENIENT?

PRODUCT GOALS

''I value swift delivery from any service. I value very highly the ability to depend on the delivery firm and have faith that my item is in excellent hands as well as the capacity to deliver on time, which enables me to meet deadlines to supply products and services to my clients.'' Joseph

''I want to be sure that my package would get to me safely, and fast. I don't want to be scared of my goods been stolen or diverted.'' Tiwa

Designing the Ideal solution for parcel deliveries

View on playstore

In reality,

Delivery business has actually been doing pretty well generally, until some people I Interviewed had this to say…

"it's frustrating that I can't contact a customer support from a delivery app, I have to go through their website to contact them'' Lilian

" I'm not comfortable using delivery services, they never bring my package on time'' Joseph

OTHER FINDINGS

OTHER FINDINGS

''I want to be sure that my package would get to me safely, and fast. I don't want to be scared of my goods been stolen or diverted.'' Tiwa

PRIORITIZING RELIABILITY, SPEED, REALTIME TRACKING, SUPPORT AND CONVENIENCE

SOME INITIAL EXPLORATIONS

Designing for convenience

One common trend i noticed while exploring some other delivery solutions was that users are limited to what they can do on the app. They have to place orders from their website and can only track the order via the app with a tracking ID… notice the image below.

To solve this problem, I designed the app so that users can book and track their deliveries all on the app without having to switch between the website and mobile app

After Testing out this initial solution, we decided not to go through with this because of accessibility issues and the fact that the amount of screens it took users to book for a delivery was too much.

SOME INITIAL EXPLORATIONS

Designing for efficiency and reliability

To ensure that the app met with users needs and retain their usage - which is to get their goods at the time they want it without any issues, I designed the app so that users can get in contact with the rider assigned to deliver and pickup their order, this way they can make sure their delivery is on track even though they could still track it on the app. There was also a driver rating system whereby users could rate drivers and leave comments, this way top rated drivers are best assigned deliveries. I also added an in app customer support feature where users can easily talk to a customer support agent if they are having any issues with their delivery.

SOME INITIAL EXPLORATIONS

Designing for efficiency and reliability

THE REALITY OF LOGISTICS BUSINESS POST PANDEMIC

With people staying at home and more remote work, the demand for delivery services has increased. More people are ordering food, groceries, and other essential items online, delivery options for consumers and businesses have widened.

Fastrack stakeholders decided to create a solution for this by building an app which people can use to send and receive packages hassle free. I mean wouldn't it be nice to sit at the comfort of your home and get your package picked up and delivered? But what is fastrack bringing to the table that other delovery apps haven't done already?

My Role :

Product Designer

Research, Ideation, Prototyping, user testing

The team :

1 Product Designer

1 Product manager

4 engineers

1 Brand designer

Tools :

Figma, Notion,

Figjam, Maze

The solution for now….

Reduction of the steps it took users to book a delivery to 3 screens, fixed the accessibility issues by making the "send package'' button more pronounced with a solid color as opposed to the initial design exploration

Simple Onboarding

The onboarding screen was designed to give a users an idea of what to expect when they use the app

REFLECTIONS

Fastrack, is a realistic approach to delivery apps. Inspired by the need to help users send packages to their destination hassle free.

It is okay to let go of some features, It's important to remember that not every design feature is necessary or valuable to the user. Simple user experience and improved usability is of utmost importance. When considering which features to prioritize or remove, designers should always keep the user's needs and goals in mind.

Design decisions are never made in a vacuum, every design decision has an impact on the user experience, and it is important to consider all aspects of the product's context when making these decisions. This includes factors such as the user's needs and expectations, the product's intended use, and the environment in which it will be used. By taking a holistic approach to design, designers can create products that truly meet the needs of their users.

My Role :

Product Designer

Research, Ideation, Prototyping, user testing

The team :

Product Design,

Product management, engineering, Branding, marketing

Tools :

Figma, Notion,

Figjam, Maze